Retail and Wholesale Trade

Michael Joseph Miottel

Michael Joseph Miottel

Current City: Mill Valley, CA

Mike Miottel was the founding partner and President of MJM Management Company, LLC.  The company started in 1986 and acts as Contract Sales Management for small consumer products manufacturers.  MJM specializes in Consumer Packaged Goods (“CPG”), consumable natural, gourmet and specialty food products sold to consumers through the US grocery and natural food channels. MJM Management is known as a “Next Stage” expert, taking start-ups into first markets, local companies into regional expansion and regional companies into national distribution.  Clients vary in size from less than $200,000 to $25 million in annual sales.

After 26 years running MJM Management and a total of 50 years in sales, Mike Miottel retired in mid 2014.  The business is headquartered in Mill Valley, California and is now run by Matt and David Miottel, Mike’s sons.

Client Experiences            1986 – 2014

There are 1,000's of really great products and product concepts that want to enter the consumer market place every year. Many of these products never get on the shelf or fail once there due to a lack of understanding the nuances of how the channels work and what the costs to achieve success will be.  If positioned properly these new products can get on to the retailer shelf where the consumers can find them. Getting products through the channels and onto the retail shelf is where I can help.  Until a consumer can buy an item it can’t succeed.

Sales Management                                                                Grew sales for a specialty Dairy Company building sales from $900,000 to $25 million annually by adding 1,000’s of new stores


On Line Consumer Markets                                                Expanded client sales into on-line channels such as Amazon and Walmart building sales from a zero base to over $1 million annually.


New Product Launch                                                                 Planned for and managed launch of several new consumer brands regionally and nationally.

Categories included Soft Drinks, Bottled Teas, Bottled Water, Soy Products, Goat Yogurts, Fluid Dairy Milk, and Snacks.

Export Development                                                                   Pioneered export sales for several clients in the Pacific Rim, Mexico, Central and South America and the Caribbean.

Project Management                                                                     Turned around Natural Snack Food manufacturer, gained national distribution for the brand in 18 months.

Market Research                                                                         Investigated the potential of a product launch in Afghanistan, including consumer and market issues and funding requirements to go to market.

Corporate History                                                                     Senior Sales Management for two Fortune top 100 Consumer Packaged Goods Manufacturers –     1972-1986







MBA – Marketing Portland State University 1975,   

BS – Business Administration University of San Francisco 1966

Philip Lahm

Philip Lahm

Current City: Bradenton, FL
Chapter: Manasota SCORE

Food Service distribution

Growing Sales



BS Economics Albany State University

How likely is it that you would recommend SCORE to a friend or colleague?
What is the primary reason for the score you just gave us?
What improvement could SCORE do to improve our service?
My mentor listened and understood my needs
My mentor was able to assist me
My mentor recommended additional SCORE sercices or scheduled a follow up meeting for me
I will return to see this mentor again
Why did you answer this way?
I will use SCORE again in the next 3 months

Madhan Janardhanam

Madhan Janardhanam

Current City: Norwalk, CT

I work within the business development function of a large chemicals company in Norwalk, CT. My academic background is predominantly in Business, Finance and Accounting. My expertise is in general growth strategy, creation and review of business plans and financial models and finally, improvement of business operations and profitability. You can find more about me on LinkedIn.

I am interested in mentoring small businesses on a volunteer basis, because I feel individual skills from contributors like me can be harnessed on a platform like SCORE for the betterment of an entire society.



Professional Certifications:

Certificate in Business Strategy, Cornell University, Ithaca, NY

Course in Microeconomics and Strategy for Firm, University of Illinois, Urbana-Champaign, IL

CFA Charter, CFA Institute, Charlottesville, VA

CA, Institute of Chartered Accountants of India, Chennai, India

Basic Degree:

Bachelors in Commerce, University of Madras, Chennai, India

Gary Cruz

Gary Cruz

Current City: Tucson, AZ

Gary Cruz brings experience as the leader of a small local business.  He is retired aerospace manager with 30 years of increasing managerial responsibilities including having managed teams up to 120 employees.  Management skills include marketing and proposals, cost projections, cost and schedule control, capital acquisitions, employee career management and training plans.

Gary entered into the business sector with the mindset that will combine good business sense AND making positive impacts on the environment. Having decided that Generation Y and X are the future leaders that will have the most impact on the environment, Gary selected a used clothing retail franchise for his initial business venture. The company vehicle is a 1997 Ford truck that runs on Compressed Natural Gas(CNG).

Gary has also entered into a partnership with a small Tucson based engineering product design group. The Company focus is to develop recreational products which are safe and fun while blending technology with creative thinking.



Cal Poly State University, San Luis Obispo CA   BSEL 1983

Barstow Junior College, Barstow, CA  AS 1980


Fashion Protection - Trademark Basics and Fashion Compliance


Do you have a retail or e-commerce store? Do you sell through sites like Etsy®? If so, do you know what laws your business should be following? Do you want to learn how to protect your brand? Are you concerned about preserving your brand’s reputation after trademark registration?Fashion Compliance image

Business Leadership Case Study: Wonder Works

SCORE and MassMutual know how important it is to get good advice. That is why, for SCORE’s 50th anniversary, we are sharing helpful, relevant, and succinct tips for your business success. The tips are based on real-life experiences and successes from people like you.

These case studies are real-life business owners that used the advice from SCORE mentors, applied it to their business, and achieved real, measurable results. 


What is the inspiration behind your business?

Wonder Works

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