Join us Feb - April 2022

The SCORE Arizona and Utah District has partnered with Grow with Google to bring you a FREE webinar series to help your small business adapt, grow, and better serve your community.

Your customers are online, so having a strong online presence is important — even if your business doesn't sell on the web. Register and learn ways to strengthen your online presence with these easy-to-use tools. 

Grow with Google Series Webinar Information

Scroll through & learn more about the webinars in the series, and register today!

Launch Your Business with Customer-Focused Marketing

February 24, 2022 | 10 - 11 AM MT AZ
Hosted by SCORE Greater Phoenix

As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them  into loyal customers.

**This recording will be available until March 23rd, 2022**

View Recording

Get Your Local Business on Google Search and Maps

March 10, 2022 | 10 - 11 AM MT AZ
Hosted by SCORE Northern Arizona

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.

**This recording will be available until April 9th, 2022**

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Make Your Website Work for You

March 24, 2022 | 10 - 11 AM MT AZ
Hosted by SCORE Utah

Whether you're launching a new website or sprucing up an old one, this workshop will help you learn how to get the most out of your site. In this presentation, learners will discover how to create a search-friendly website that goes beyond great design. 

**This recording will be available until April 23rd, 2022** 

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Make Your Small Business More Accessible

April 7, 2022 | 10 - 11 AM MT AZ
Hosted by SCORE Southern Arizona

When businesses build digital communications that allow people with disabilities to perceive, understand, navigate, and interact with products and services, it expands their market. Implementing accessibility best practices can help businesses grow, and improve the experience for all users.

**This recording will be available until May 7th, 2022**

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Sell Online with E-Commerce Tools + Market Finder

April 21, 2022 | 10 - 11 AM MT AZ
Hosted by SBDC Pima

Learn how to sell your products online. We'll walk through listing your products for free with Google Business Profile and Merchant Center. And we'll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder, Grow My Store and Market Finder.

**This recording will be available until May 21st, 2022**

View Recording

Webinar Speakers

Israel Serna

Israel Serna, Professional Speaker, Grow with Google

Israel Serna is a creative and dynamic marketer with a passion for helping small businesses. Connecting the dots between sales and marketing is his specialty. Utilizing an omni-channel approach, Serna believes in developing a brand and digital marketing strategy through the lens of a loyal customer.

He's spent the last 15 years working in various roles within the public and private sectors, across various industries—including the Small Business Development Center (SBDC), the Specialty Coffee Association, Constant Contact and other eCommerce Software as a Service (SaaS) companies, while serving several multicultural communities along the way.

Stephen Engelhardt

Stephen Engelhardt, Chair, SCORE Greater Phoenix

As a SCORE Mentor, Steve helps small business owners and entrepreneurs with all aspects of running a business, including finances, operations and marketing. Over the course of Steve’s career, he gained experience working in companies from small businesses to Fortune 500 enterprises engaged in business across all industries. Steve retired from a position as a Corporate Vice President & Chief Sales Officer. Steve’s primary career focused on selling software, hardware, technical services and other high tech products to a wide range of businesses, but primarily in the financial industry.

Steve is a sales and marketing expert, especially for high tech products. As a marketing leader, Steve has extensive experience in managing trade shows, hiring and training sales personnel, prospecting for new customers and proposal writing in both the government and private sectors. On the financial side of sales and marketing leadership, Steve has experience in product pricing, building sales compensation plans, implementing sales expense controls and various effective forecasting methods. In addition to direct B2B sales experience, Steve is also experienced in product merchandising and retail.

Michael Jesse

Michael Jesse, Certified Mentor, SCORE Southern Arizona

Michael is a creative professional with proven teaching, guidance, and coaching skills.  Helping people unlock their full creative potential, become the leader we need them to be, and lead a community towards positive change.  Ability to help groups of individuals become high-performing teams through team dynamics.  Having worked in technology most of my career, the benefits of digital transformation for business are essential and will dramatically change your customer outreach.

When not in the office drinking coffee, I like to run, gain mastering in health and wellness, create artwork, and participate in obstacle course racing and half-marathons.


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