"Failure happens, just learn from it. Early on in my business, I wanted to focus on brides and getting their skin ready for their big day. I did bridal shows, created pamphlets for special bridal packages and left them at local bridal shops, and even made bridal skincare kits. I never had anyone purchase the treatment package and I had one bridal skincare kit sell. I gave up on brides. Fast forward to now, I get brides all the time from referrals and online reviews. It just wasn’t the right time for me to advertise to brides. The right time eventually came, and I didn’t have to do any advertising to get them in the door."

Read the full article at Medium.com